Bootstrapping a Mental Health Empire: A Founder’s 17-Year Bet on Neurofeedback

Host Dr. Deep chats with Rachel Lambert, CEO and founder of Brain Code. Rachel was once a reckless teenager whose first brain map showed a pattern consistent with bipolar disorder. But after 40 sessions of neurofeedback, a second brain map revealed that she no longer showed any trace of the disorder. Seventeen years, roughly 15,000 brain maps, and eight clinic locations later, she’s built a self-funded company that uses neurofeedback to change how patients’ minds operate.

Brock walks us through the entire arc of his race day: his water crisis at mile 10, the psychological grind of Hope Pass, the blisters that turned mile 85 into a fight against extreme pain, and the tears that fell when he finally reached the finish line. Then, Brock and Deep pull up Brock’s pre- and post-race blood work to break down exactly what a hundred miles does to the human body.